So, what do you (and I) have that we can consistently deliver all the time? That's what we should market to…because that's where our market is. So, for us, that means we need to identify the best product or experience we can reasonably give…and that is what our marketing and sales and implementation should represent.Īnd, if that isn't appealing enough to prospects and clients? That's another discussion. No matter how good our intentions or great our potential, our goods and services are remembered for what they most often deliver. Its really that old phrase of underpromise and overdeliver. But on the other hand, the likelihood of them getting a difficult to access and disappointing experience is less likely as well. If we only deliver the "Wow" to a customer 20, 30 or even 50% of the time, they will eventually move along to something or someone that might not be as exciting, or as loaded with potential. And we absolutely should.īut, that "Wow" needs to be driven home with consistency. Yes, we can intrigue them with "Wow" marketing or sales or customer service. Oh, and it peels a lot easier than an orange. Sure, its smaller, and yeah, its taste ceiling isn't as high. So, while I think that a great orange is still better than the best " Cutie," more often than not, I go with the Cutie. Cuties, on the other hand, or Halo's, the Cuties clementinish (is that a word?) cousin, seem to be more consistent in good taste. But, over the last few years I've noticed that oranges are great sometimes and crappy at others.
Growing up, I loved oranges, any fruit really.
The other day, I found myself wondering: "Why?" I don't remember them being around when I was young, but nowadays I buy them far more often than oranges. If you haven't had kids, you probably have still bought them. If you have kids, chances are you've purchased Cuties, the little orange/clementine in the mesh bags.
0 kommentar(er)
